Tip Toey Joey’s brainchild, living in Brazil in 2001 found his daughter Sofia was either struggling to put her shoes on or take them off, they were too warm, lacked suitable grip and were too restrictive. As the story is told, Tip Toey Joey was born out of the necessity of this young father wanting only the best for his daughter. The key priority: Tip Toey Joeys are always made from soft leather, a surprisingly flexible material reducing all restrictive movements allowing small feet to grow. Then comes the anti-slip sole; essential for those first steps. The elastic laces, integral for ensuring those first steps don’t end up with bruised knees; the smart design and the to-die-for style have ensured that Tip Toey Joey has received success in a short time. They have received so much success that its Brazilian factory now produces 500 pairs of Tip Toey Joey per day for the Australian and New Zealand, American, Brazilian, French, German and of course British markets. Thanks to our exclusive buying conditions, Sarenza is proud to be the best online boutique for Tip Toey Joey shoes
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