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In 1966, two hikers opened a store for mountain gear in the heart of North Beach in San Francisco. This store specialising in backpacks and equipment for climbing, quickly took the name, The North Face. The name is inspired by the face that is the coldest, the iciest and the most difficult mountain to explore in the Northern Hemisphere: the North Face. More than 40 years after its creation, The North Face is the brand of reference for all outdoor sports fans whether they are climbers, mountaineers, snowboarders, skiers, hikers or explorers. The mission of The North Face is to constantly push the boundaries of innovation and design to give everyone the desire to "Never Stop Exploring".
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