Hummel is the story of a small German shoemaker who loved football. One day he was watching teams compete in the mud, when he had the idea to add spikes on their shoes. From these beginnings in 1923, Hummel shoes have constantly to offered high quality products to athlete including footballers and basketball players. Some of the greatest sports teams work in association with Hummel who is the official sponsor of Real Madrid and the Danish national football team. Almost a century after its debut, Hummel is embarking on a new challenge, dedicated to the athletes of the street, by launching a line of sneakers that are trendy, but still have a dedication to the comfort of the feet of those who are constantly in motion.
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