Based in the United Kingdom, Umbro was the first brand to be associated with football as well as being the brand that invented sportswear. In 1952 Umbro released the first kit for the England team and the 1966 team that won the World Cup were wearing the Umbro kit throughout the competition. Today, with its long history in sport, the company creates outfits, shoes and accessories for both the innovative and the iconic, that combines both performance and style. As the leading supplier of football gear, football has always been at the heart of the brand and the brand has always been at the heart of football.