Behind the Rocket Dog brand are two shoe manufacturers who have been responsible for the design and marketing of labels such as Candies, Esprit and Sam & Libby for forty years.

Their dream was to create a young, dynamic shoe and clothing range that would appeal to anyone and everyone who refuses to grow old. In 1997, they launched the brand's debut product; the "California" sandal. It was a roaring success and the Rocket Dog brand was born.

In January 1999, Rocket Dog joined forces with New York Transit Inc. in a move that improved its market visibility, and its sales outlets multiplied on a global scale.

Rocket Dog shoes are aimed at young, independent women who love fashion and mixing styles and won't think twice about rocking up a "sensible" look with Rocket Dog's overkill pumps.