Established in 1996, the Psssy label was an immediate success. Adored by celebrities, it unfurls a jet-set style that attracts a following from St Tropez to Los Angeles, not forgetting Ibiza, Tokyo and Dubai. Psssy is a world of dreams, inspired by the flamboyant lifestyle of the stars. Its advertising campaigns positively ooze glamour! Psssy also represents an ambitious strategy where accessories are accorded equal importance with clothing. The maxim of the Psssy brand is somewhere between seduction and provocation... and the Psssy woman is someone who refuses to conform and isn't afraid to express her femininity and personality. In the magical world of Psssy, all the bags and all the shoes are paraded down the red carpet and sparkle like a thousand stars! Killer heels, sexy shapes, glossy materials, sparkle and sequins... these classy rebels shun the grey and inject the brightness of Psssy into our daily lives!
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