Pour La Victoire was created by Jay Adoni and David Giordano, who together combine 40 years of experience in the industry. The brand is inspired by European couture houses, guided by a rebellious spirit. The result is designs deeply connected with the trends of the 21st century, whilst reviving the aristocratic charm, often associated with the renaissance and Marie-Antoinette. Each style also has a historic French name in reference to their luxurious and timely appearance. Made with soft, fine leather, each shoe has a unique design that the former French Vogue Editor Carine Roitfeld described as SM and Rock n Roll choc” Celebrities spotted in Pour La Victoire shoes include Rachel Weisz, Alexa Chung and the Gossip Girl cast.
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