New Balance started out in 1906 in Cambridge, Massachusetts (USA), when William J. Riley began manufacturing insoles and orthopaedic shoes. 1961 saw the launch of the revolutionary Trackster, the first running shoe in the world to be available in different widths
In 1972, Jim Davis, then director and sole owner, bought New Balance on the day of the Boston Marathon. He is committed to keeping the brand values of performance and quality alive.
The brand's absolute priority is its product: the shoes are manufactured in England with an American quality guarantee, each range offers several widths per size and the company invests hugely in research and development.
The brand's marketing policy reflects this commitment to the product by refusing to use celebrity athletes in its advertisements — after all, it's the products that make the brand, not the stars who represent it. This lucrative strategy has propelled the brand to fourth place within the global athletic footwear market today.
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