Many decades after its launch in 1973, the Naf Naf brand is still bringing out its big bad look! The label was issued from a boutique that was set up by Gérard and Patrick Pariente which itself was influenced by the Passage du Caire in the heart of Parisian fashion. Ten years later, Naf Naf revolutionised the expectations of consumers with its famous rompers that were simple, sexy, colourful, and which went on to sell in 3 million pairs. The following year, in 1984, Naf Naf broke into the media with its first advertising campaign that was followed by so many others, but always under the light of creativity and impertinence, two words that sum up Naf Naf perfectly. The moment came to diversify. Glasses, bags, stationery, and even luggage: the first Naf Naf bags were born. After the famous parka and a perfume created in association with L’Oréal which was met with a resounding success, Naf Naf multiplied its retail points, offering its accessible fashion in prestigious locations. Consolidated by a recent purchase, Naf Naf goes from strength to strength and today offers on Sarenza its fashionable bags at small prices, for warm hearted rockers and all of today’s girls!
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