The story of the Le Temps des Cerises brand is a story of a family. And a story of jeans. A father and son brought together by their passion for denim. The father had been importing American jeans since the 1980s and selling them in the legendary second-hand clothes store he had set up in Marseilles under the name of Propagande. The son was a talented stylist who invented fading and finishing techniques to give the fabric a lived-in appearance. Bit by bit, an identity emerged and the Le Temps des Cerises brand was born. The vintage spirit of the jeans manufacturer is clearly evident in its new collections of shoes for men, women and children. The effects of time are apparent across the Le Temps des Cerises range, influencing the design of all of its shoes, from the cowboy boot to the basic tennis shoe. This approach has become popular the world over: the US, Japan and the UK are just some of the markets where people have gone crazy for the authentic style of Le Temps des Cerises' creations.