Founded in England in 1972 by Stephen Marks, French Connection now has shops in more than 50 countries around the world and a unique place in the world of fashion. A mixture of French chic and cheeky British personality, it offers a timeless avant-garde collection with a twist. French Connection creations transcend seasons, while remaining extremely contemporary and dynamic with a strong identity. This approach is illustrated in the famous "fcuk fashion" campaign, an acronym for French Connection United Kingdom. Considered shocking or amusing, this advertising illustrates the eccentric spirit and originality, of the brand. Even today, French Connection has a passion for new ideas and the promise of an accessible fashion and quality for people all over the world.
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