Created in 1993 during the Brit Pop era, Firetrap is a sharp lifestyle brand with a frontal and sexy attitude. Its team of British stylists, have invented the concep of "Londonism" that has been at the core of their collections : rock, multicultural, and subversive. Lead by a progressive and rebel attitude inspired by London's flavors and sights, Firetrap always play with the limits of ready-to-wear. Proud to represent the rebel side of British culture, Firetrap manage to get a worldwide recognition and is now distributed in more than 30 countries.

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