Boxfresh

Boxfresh owes its name to a slang expression of the hip-hop community of New York, which refers to a pair of new shoes "freshly out of their box". Boxfresh shoes were created in 1989; a time when dance music and hip-hop were the two most important British musical influences and gave rise to the birth of street wear. Twenty years later, brought by a team of talented experts, the Boxfresh brand continues to innovate their passions: music and art. In 2011, Boxfresh was the fashion sponsor for the NME Awards and partner of their national tour, alongside groups Magnetic Man, Crystal Castles and Everything Everything. Boxfresh proudly represents the last two decades of young culture, with a very British style.

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