Bensimon: everyday styling that's kept pace with the latest trends for 25 years. Inspired by old army canvas sneakers, the Bensimon tennis shoe created by Serge Bensimon was immediately adopted by the world of fashion and has become an absolute must-have in women's wardrobes.

Years of selective distribution and intelligent marketing have made this shoe a classic, with celebrities and VIPs including Brigitte Bardot, Sophie Marceau, Jane Birkin and Naomi Watts all contributing to the legend.

Still unique despite being copied by other brands, both glamorous and functional, simple and sophisticated, luxurious yet accessible, trendy and basic at the same time, vintage and fresh, humble but legendary, Bensimon is so typically French and yet also so global.